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When Louie Vito drops in, the paparazzi swarms, the ladies swoon, and the judges scratch their heads in confusion. But what makes Prince Louie the Celebrity isn’t just that confident swagger, his ice-grill or his entourage of apple-bottom honeydips. Behind the stunner shades and the mink bandana, there is substance. His undeniable star power comes from his riding—and with his new 2010 Celebrity pro model, he’s taking his game to the next dimension, again. There are very few riders who walk the fine line between competitive halfpipe powerhouse and hardcore backcountry mountain-man, but Louie is one of them. And for a rider so versatile and demanding, there can only be one board: that board is the Celebrity. With luxury features like Dualslant™ sidewalls, exotic Dualbeam™ Carbon/Kevlar internals, an ultralightweight Clevercore™ wood profile, and original graphics by So-Cal graffiti artist Persue, everything about this board is the top of the food chain, baby. Booya.
